Toby Tiger

Toby Tiger is a UK-based, family-run childrenswear brand founded in 1998 by award-winning designer Zoe Mellor. Known for its bright colours, playful appliqué designs and signature stripes, the brand creates organic baby and children’s clothing that combines fun, comfort and practicality. With a strong focus on sustainability and ethical production, Toby Tiger uses GOTS-certified organic cotton and eco-friendly practices, aiming to produce high-quality, long-lasting pieces that can be worn again and again while being kind to both children’s skin and the planet.